The SATA Group has launched a series of in‑person meetings with travel agents across the different islands of the Azores, with the aim of strengthening its relationship with one of its main strategic partners and listening to their concerns and expectations regarding the regional market. The first “Coffee with the Company”, guided by the motto of strategic dialogue for solid partnerships and higher ambitions, is taking place today on São Miguel island and will continue through the end of March on the other islands of the archipelago where travel agencies are located.
Exclusively aimed at professionals in the sector, these events seek to strengthen relationships, present new commercial developments available to the Azorean market, and reinforce information about the routes operated from the Azores.
Being close to travel agents in the Azores has been essential for airlines. They are key partners in promoting routes to destinations accessible from the region, but whose potential and opportunities may be unknown to many travellers. Additionally, these meetings provide an opportunity to share strategy, listen directly to the market, and, above all, build solutions best suited to the dynamic context of the sector.